Enterprise 2.0 is about loosing control: it’s a question of trust.

I’d like to share this quote from David Woodward’s article, appeared on Director.co.uk about Enterprise 2.0 main issue:

The issue of control is right at the centre of enterprise 2.0. From the IT director’s point of view, is the company ready to admit tools based on the software it so recently banned? Can so much user-generated content be properly managed? And from the CEO’s point of view, is the company ready to become flatter, leaner and less hierarchical? Is middle management ready to cede control? Cisco CEO John Chambers reckons his company is ready. But he doesn’t underestimate the size of the task at hand. Addressing last year’s IT Forum in Las Vegas, Chambers said: “The hard part about collaboration is [that] we don’t like change. Nor did my organisation and nor did I. I love command and control and I’m pretty good at it: 65,000 people; I say turn right, we turn right. I very rarely have to say it twice.” But, he added, command and control wasn’t the future. “The future is the ability of groups to think together, to combine knowledge and experience.” It’s a question of trust.