Is a business model possible, in a market where everything is free?
Kevin Kelly’s take about making a business model in a market where everything is becoming free:
“A generative value is a quality or attribute that must be generated, grown, cultivated, nurtured. A generative thing can not be copied, cloned, faked, replicated, counterfeited, or reproduced. It is generated uniquely, in place, over time. In the digital arena, [...]



