Is a business model possible, in a market where everything is free?

Posted on February 4, 2008. Filed under: Articles | Tags: , |

Kevin Kelly’s take about making a business model in a market where everything is becoming free:
“A generative value is a quality or attribute that must be generated, grown, cultivated, nurtured. A generative thing can not be copied, cloned, faked, replicated, counterfeited, or reproduced. It is generated uniquely, in place, over time. In the digital arena, [...]

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